Retaining customer is sole goal of customer loyalty program. The value of acquiring new customer is much higher as compare to previous customers. Customer loyalty programs are offered to customer in sum of discounts and freebies through a customer loyalty scheme.
Data collection is crucial goal for retailers.
They can store all data and information of customer in POS Software in Saudi Arabia. Customer can be further divided in in category of demographic and different tiers. Which may help marketers to reach its target market.
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